PRODUCTS FOR RENTAL & STAGING

INDUSTRY SPECIFIC PRODUCTS

When it comes to the demanding world of rental & staging, the choice of materials can significantly impact the performance and durability of equipment. One of the critical components in this ecosystem is the cable jacket, which protects the inner workings of broadcast cables from environmental stress, physical damage, and electrical interference. Among the various materials available, Polyurethane (PUR) stands out as an excellent choice for broadcast cable jackets. Following are some compelling reasons why PUR is the preferred material for this application.

Superior Durability

Polyurethane is renowned for its exceptional durability. This material can withstand harsh environmental conditions, including extreme temperatures, UV radiation, and chemical exposure. For broadcast cables, which are often used in outdoor settings or in studios with intense lighting, this resilience ensures a longer lifespan and consistent performance.

Flexibility & Toughness

One of the standout properties of PUR is its unique combination of flexibility and toughness. Broadcast cables need to be flexible enough to be routed through various setups without cracking or breaking. PUR provides the necessary bendability while maintaining its structural integrity, making it ideal for frequent handling and reconfiguration.

Abrasion Resistance

In the fast-paced environment of broadcasting, cables are often dragged, pulled, and trampled upon. PUR's high abrasion resistance ensures that the cable jacket remains intact despite rough usage. This property minimizes wear and tear, reducing the need for frequent replacements and maintenance.

Excellent Mechanical Properties

Polyurethane offers superior mechanical properties compared to other materials like PVC or rubber. It has high tensile strength and tear resistance, which are critical for ensuring that the broadcast cables can endure the physical stresses of daily use without degrading in performance.

Chemical Resistance

Rental and staging environments can expose cables to various chemicals, including cleaning agents, fuels, and oils. Polyurethane's resistance to a wide range of chemicals ensures that the cable jacket can withstand accidental spills and exposure without compromising its protective qualities.

Electrical Insulation

A crucial aspect of any cable jacket material is its ability to provide excellent electrical insulation. PUR excels in this area, protecting the sensitive internal components of broadcast cables from electrical interference and ensuring clear signal transmission. This property is vital for maintaining the high-quality audio and video signals required in broadcasting.

Low Temperature Flexibility

Staging applications often take place in diverse environments, including outdoor locations with varying temperatures. Polyurethane remains flexible even at low temperatures, which prevents the cable from becoming brittle and breaking in cold conditions. This adaptability makes PUR-coated cables reliable in any climate.

Spotlight: Clark Wire & Cable

Clark Wire and Cable (clarkwire.com) is a prime example of an AV company adapting to the changing landscape. They are staying ahead of the curve by:

Investing in the latest technology: They offer a range of cutting-edge AV equipment, including solutions for hybrid events and immersive experiences.

Providing expert consultation: Their team of AV professionals can help guide customers with product selection and industry standard best practices.

Sharing industry insights: Their Technical Blog keeps clients and industry professionals informed about the latest trends and best practices.

Looking Ahead

The AV rental and staging industry is poised for continued growth and innovation. As technology advances and event formats evolve, companies that can adapt to these changes and embrace new trends will thrive. Staying informed about emerging technologies, focusing on customer experience, and employing effective marketing strategies are key to success in this exciting and competitive industry.